Experience

2023 - Current

Senior Marketing Automation Strategist

Clearlink

Day-to-day marketing automation support for major telecom brands, directing the org-wide transition from Eloqua to in-house martech

2022 - 3mo. contract

Email + CRM Developer

GlobalGiving

Directed the org-wide implementation of HubSpot and created the strategy, workflows and email program sequences for GivingTuesday

2022

Marketing Technology Analyst

Bloomin' Brands

+ Reported on the efficacy of Bloomin’ Brands marketing initiatives and marketing technologies, focusing on Dine Rewards Loyalty and all associated marketing channels.

2020 - 2022

Email Marketing Manager

PPK

Director and strategist of all agency client email and automated marketing efforts - Wonder Bread, Pinch-A-Penny, PDQ, Glory Days, Tastykake

2019-2020

Inbound Marketing Strategist

Bluleadz

Provided ongoing marketing strategies for dozens of clients, increasing traffic, contacts and customers for B2B, SaaS and tech companies.

2018

Content Marketing Assistant - Internship

University of Florida CJC

Created spotlight content for SEO visibility showcasing the students and teachers of the University of Florida CJC Graduate Education program.

fin. 2018

Master's Degree

University of Florida

Web Design & Online Communication

2016-2018

SEO Copywriter & Editor

LawnPartsPro.com (Power Mower Sales)

+ Content creation including SEO web copy and customer engagement. WordPress administration duties – including template design. Marketing email copy for sales promotions (Constant Contact).

2015-2016

Marketing Specialist

Ultra Clean Systems, Inc.

Designed, wrote, and edited operator and technical manuals. WordPress admin.

fin. 2015

Bachelor's Degree

University of South Florida

Concentration in Journalism

© Ryan Black. All Rights Reserved 2022.